Our story

Local roots. Hotel-grade operations.

Coastal Haven was founded in 2016 by two Miami Beach residents who were tired of watching out-of-town managers treat short-term rentals like a spreadsheet. Ten years later, we run 240+ properties across South Florida with a team of 22 people who live where they work.

Meet the team
Coastal Haven team collaborating in the Miami Beach office
2016 Founded in Miami Beach
22 Local team members
Our story Timeline What we stand for By the numbers Leadership Certifications Community Our office
Coastal property in Miami Beach at sunrise
Interior detail of a professionally managed rental
Est.
2016

Why we exist

We started because the alternatives were honestly pretty bad.

In 2015, our founder Marcus had a two-bedroom condo on Meridian Avenue that he was renting out on Airbnb. He hired one of the big national managers. What he got was a call center in another time zone, a 25% fee, and a rotating cast of strangers who never once set foot in the property.

So he and his co-founder Priya built the opposite. A management company where the people on the phone are the same people who walk the properties. Where fees are flat and honest. Where the owner can actually see what's happening, in real time, on their phone.

Ten years on, that's still the whole point.

Marcus Rivera Co-founder & CEO
Priya Anand Co-founder & COO

Milestones

Ten years, one neighborhood at a time.

A short history of how we grew from two condos on Meridian Avenue to a full South Florida operation.

  1. 2016

    Founded in Miami Beach

    Marcus and Priya take over management of their own two condos, plus three friends' properties. Total portfolio: 5 units.

  2. 2018

    First 50 properties

    We hire our first in-house cleaning team and launch the owner dashboard. Response time drops from 2 hours to under 20 minutes.

  3. 2020

    Survive the pandemic

    Travel collapses. We pivot to 30-day stays, restructure contracts to month-to-month, and finish the year with more properties than we started.

  4. 2022

    Launch dynamic pricing in-house

    We replace a third-party pricing tool with our own algorithm. Average occupancy across the portfolio climbs by 21%.

  5. 2024

    150 properties, 22 employees

    Team expands to include dedicated guest support, compliance, and in-house maintenance staff. Portfolio hits 150 units.

  6. 2026

    240+ properties, 8 neighborhoods

    We open our Brickell and Coral Gables coverage areas and cross $12.4M in annual bookings processed.

What we stand for

Six rules we don't break.

These aren't posters on a wall. They're the reasons our contracts are short and our turnover is low.

01

Local means local.

Every team member lives within 30 minutes of the properties they manage. No remote call centers. Ever.

02

Transparent or nothing.

Flat fees, no markups, no hidden line items. If our cost changes, yours changes by the same amount.

03

The owner sees everything.

Real-time dashboard, itemized statements, and cleanings verified with photos. Nothing happens off the record.

04

Fix it before it becomes a review.

We treat a broken AC as a same-day emergency, not a next-week appointment. Preventive beats reactive, always.

05

No lock-in, no exit fees.

Month-to-month contracts. 30-day notice. If we're not earning our fee, you shouldn't be paying it.

06

Act like the guest is watching.

Because they are. Every turnover, every message, every repair is a chance to earn the next five-star stay.

By the numbers

The metrics that actually matter.

Numbers we track weekly and publish openly, because if we can't measure it, we can't promise it.

See how we price
0+ Properties under management
0 Full-time local employees
$0.4M Bookings processed in 2025
0% Average annual occupancy
0★ Average guest rating
0% Owner retention past year 1

Leadership

The people you'll actually talk to.

Four of the 22. No layers of account managers, no escalation trees — just the people running the operation.

Marcus Rivera

Co-founder & CEO

Former hotel operations lead. Runs the commercial strategy and the performance guarantee program.

Priya Anand

Co-founder & COO

Owns day-to-day operations — cleaning, maintenance, and the guest support desk.

Daniel Osei

Director of Revenue

Builds and tunes the dynamic pricing engine. Obsesses over nightly rate curves so you don't have to.

Elena Cruz

Head of Compliance

Handles BTR filings, resort tax, and everything the City of Miami Beach throws at short-term rentals.

Want to see the full org chart and open roles?

Meet the full team View open positions

Credentials

Licensed, insured, and accountable.

Everything an owner, lender, or HOA board would want to verify before signing.

FL DBPR

Florida Real Estate Brokerage

Licensed real estate brokerage through the Florida Department of Business and Professional Regulation.

CITY MB

Miami Beach BTR Holder

Active Business Tax Receipt for short-term rental management under the City of Miami Beach code.

LLC

Coastal Haven Management LLC

Registered Florida limited liability company in good standing since February 2016.

$2M

General Liability Insurance

$2M general liability policy plus $1M professional errors and omissions coverage for managed properties.

FDOR

Sales & Use Tax Registered

Registered with the Florida Department of Revenue for resort tax collection and remittance.

ACH

PCI-Compliant Payments

Owner payouts and guest payments processed through PCI-DSS compliant banking infrastructure.

Community

Miami Beach pays our bills. We try to pay it back.

We're not a corporate entity parachuting into a market. Our kids go to the same schools, we eat at the same restaurants, we pay the same property taxes. A few things we do to keep that loop honest:

  • ·
    Beach cleanup sponsorship

    Quarterly cleanup days on the 5th Street to 10th Street stretch, coordinated with the city.

  • ·
    Hospitality scholarship

    Two annual scholarships for Miami Beach high school graduates pursuing hospitality management.

  • ·
    Local hiring pledge

    Every full-time hire since 2019 has been a permanent Miami-Dade County resident.

  • ·
    Small vendor priority

    We source linen, supplies, and services from locally-owned businesses whenever the price is competitive.

Miami Beach shoreline at sunset
South Florida neighborhood street

Our office

Come by. No appointment needed.

We're on Meridian Avenue, two blocks from the beach. Drop in for a coffee, a property walkthrough, or just to see who you'd be working with.

Next step

Let's talk about your property.

Book a free 20-minute consultation. We'll review your listing, estimate your revenue potential, and walk you through how we work — no slide decks, no pressure.

No spam. No obligation. We reply within one business day.